Philosophy  


Communication

Significant communication requires attention to detail. You have an idea, some information, or a message that you want to get across to your audience as effectively as you can. Muddled text can easily hide an exciting idea; inappropriate layout and graphics can quickly sabotage an important message.

Regardless of content, your success in communicating your ideas depends on:
Clear Content
 
Good communication begins with clarity of thought; continued refinement of expression completes it. Know what you're trying to say, and your audience will too.
Precise Language
 
Convey your ideas with words carefully chosen and coherently combined, in a voice and style that your audience will understand and enjoy. Precise diction and crisp presentation create a lasting impression.
Appropriate Visual Design
 
Support your message with a visual design that enhances it. Good layout, suitable typefaces, and sympathetic graphics are visual clues that create expectations in your reader. Appropriate visual design reinforces your communication.

Process

I collaborate with my clients. I help you realize the potential of your project. I assist you in organizing and presenting your ideas and information. I advise you in creating your image and communicating effectively. I don't dictate.

I develop new works in an incremental, open process. Perhaps I've just reached the age of amicable coexistance with my ego, but I've found that my design & communication work is always enhanced through critical evaluation and feedback with my clients.

I develop ideas and show you possibilities. In each stage of the work, from initial concepts and preliminary designs, through content organizing and editing, to final editing and production, I share my thoughts and point out paths that we might follow. I will certainly tell you what I believe to be our strongest options or most fruitful directions. However, the final decisions are necessarily yours in creating a product that represents you well.

Goal

When we finish a project, I want you to feel that it was worth it.